Welfare promise
Pet care information should never make poor care feel normal.
Pawsons Pets is built around a simple standard: information, education and commercial decisions should improve animal welfare, not obscure it.
Explore animal careCentral, not decorative.
The welfare promise shapes article structure, warnings, care planning and shop standards.
Never promote cages or habitats that are too small
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Clearly label unsuitable care choices
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Avoid misleading starter kits
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Prioritise animal welfare over sales
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Publish honest care information
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Work with qualified experts
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Improve shop standards based on owner feedback
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Support adoption and responsible ownership
This principle is reflected in care pages, warnings, buying standards and guide recommendations.
Provide clear safety guidance
This principle is reflected in care pages, warnings, buying standards and guide recommendations.